I've read tons of articles on how to bring customers to your site but it seems like not a whole lot of articles cover getting those customers to return. I thought I would put together a few tips, I try to implement in my shop to encourage buyers to come back.
1.) Ensure that the first transaction goes smoothly.
- By replying to convos/emails quickly.
- Acknowledging the transaction (a thank you convo).
- Shipping quickly and letting the buyer know that you've shipped the order with a personal convo.
- The packaging doesn't need to be stunning but it should be well-packaged to ensure that the product arrives safe and in the same condition.
*These steps only take a few minutes of your time and make a world of difference.
2.) If something goes wrong, fix it.
- As a seller who accepts payments via Paypal - I am responsible for the package until it arrives in my buyer's hand, safe and sound. If the package is lost or broken, I replace it without complaint.
- Do what you say. When you don't, make it right with the buyer. My policies say I ship within 2 business days, if I can't I let the buyer know asap and if it's appropriate, I refund the shipping costs.
- Many buyers will consider coming back even if something went wrong the first time, as long as, the problem was dealt with properly.
- Don't make excuses - take responsibility for the problem and correct it.
3.) Be friendly and professional - ALL THE TIME!
- Honestly, very few things frustrate me more than pushy or angry convos. As a professional, you should be "PROFESSIONAL" at all times. If you can't be professional at the time, walk away until you can be and read whatever you've wrote at least twice.
4.) Offer Incentives
- Providing first-time buyers with coupons for %-off, free shipping, buy 2 get 1 free, etc. Can help to ensure that they come back for more.
- If you offer too many discounts, too often, some buyers won't come back until you provide them with one (I know I won't go to Michael's without a coupon anymore).
- Listing new items regularly, to a first-time buyer everything is new but to a return customer, only some will be new. Having new items for them, may help to encourage to look for something that catches their eye.
5.) THE MOST IMPORTANT
- Create a product that is well-made, well-priced, beautifully photographed, and ensure that you stand behind your work.
I hope someone will find these points useful and can implement them to ensure they're own returning customers.
I've heard for a while now that Firefox was supposed to be the better browser (compared to Internet Explorer) but I had never really taken the plunge to change it. A few weeks ago, I was playing on my brother-in-law's computer (which had Firefox) and I was really surprised how fast and easy to use it was. So, when I got home, I made the big switch on my new laptop. I was really surprised how much faster and customizable it was.
I hadn't used my desktop computer (which is about 4 years old) for a few weeks now, mostly because the internet was always a lot slower than my laptop. Anyway, after what seemed like waiting forever to list some new items, something clicked in my head. Why, hadn't I changed this computer's internet browser to Firefox? So, after a couple of minutes of downloading and installing Firefox, VOILA, new internet browser. Now, I was wondering, how of much of difference was this going to make, if any at all? Sure enough, my internet is 10 times faster than it was before. Nearly as fast as my laptop!
So, if you haven't taken the plunge to Firefox, you should at least check out it and see for yourself.
Thanks for reading,
I've been in dozens of treasuries over the last few months and honestly, I could probably count the number of times I've been notified by the curator on one hand. The only reason, I know I've been included in a treasury has been through www.Craftopolis.com, which I just check every couple of days.
I just wanted others to know that most sellers like to be notified when they've been included. It's pretty rare when a seller doesn't like to know.
It's really too bad that Etsy doesn't have something in place, to automatically notify the sellers, when their work has been included in something like a treasury, or the front page, or in Etsy finds, etc. Most love the extra publicity, not to mention, something as simple as someone else appreciating their work.
Also, an important thing to note - Etsy does not consider convoing the sellers of the items that you've included in your treasury, a type of spam anymore. So convo away!
Why should I convo the sellers?
- Because it's a nice thing to do!
- Common courtesy - I'm sure you would like to be notified (especially if it makes it onto the front page).
- Extra Promoting - If included, lots of sellers will blog about it, tweet about it, add the info to their facebook page, advertise it in promotions, in turn driving traffic to your treasury.
- More traffic to your treasury can result in more traffic to your shop (which is always a good thing)!
- The sellers will be more likely to look at your shop, increasing your shop traffic.
Every is going to do what they want to do. But I just wanted to say that I would appreciate a convo and I know lots of others would to!
Thanks for listening!
What's my problem with it?