As I posted earlier, one of the big keys to success on Etsy is to promote yourself outside of Etsy. That means outside advertising, it doesn’t need to be expensive but you should have at least a basic plan and it should be well thought out.
A lot of people mention Flickr as a promo tool, and yes, it can be an effective one at that! HOWEVER, right in Flickr rules and regulations, it states that Flickr is not meant for commercial use! Meaning, if you’re a business and you want to use them, you have to follow their rules! What are their rules, you ask? Here they are right here and if you don’t play by their rules, your account will be deleted:
The rule of thumb is that you can have one link on your profile page to a commercial webpage.
You cannot have tags, descriptions, titles, or comments that indicate that an item is for sale or where to buy it.Having a watermark across the image that is a commercial URL will also cause accounts to get in trouble.In addition, if your account is predominantly commercially-oriented images, and gives the impression of being an online catalog, you may find the account deleted.Something else to keep in mind:
Joining Flickr groups is another great promotional tool BUT be careful and make sure to read group descriptions fully and only post in appropriate groups with relevant photos.
- Posting against the group rules can get your account in hot water.
Flickr is about passive marketing, meaning you can put up pictures of you, your work, your studio, any craft shows you attend, how you create, your personal photos, etc. It’s all about sharing yourself through your photos. It’s not about, ‘look at this, it’s for sale’!
All in all, follow the rules and you’ll have a fun, free way to promote your shop!
For the all the official rules and regulations, click here: