Showing posts with label shop. Show all posts
Showing posts with label shop. Show all posts

Convoing Sellers & Treasuries

I've been in dozens of treasuries over the last few months and honestly, I could probably count the number of times I've been notified by the curator on one hand. The only reason, I know I've been included in a treasury has been through www.Craftopolis.com, which I just check every couple of days.

I just wanted others to know that most sellers like to be notified when they've been included. It's pretty rare when a seller doesn't like to know.

It's really too bad that Etsy doesn't have something in place, to automatically notify the sellers, when their work has been included in something like a treasury, or the front page, or in Etsy finds, etc. Most love the extra publicity, not to mention, something as simple as someone else appreciating their work.

Also, an important thing to note - Etsy does not consider convoing the sellers of the items that you've included in your treasury, a type of spam anymore. So convo away!

Why should I convo the sellers?

- Because it's a nice thing to do!
- Common courtesy - I'm sure you would like to be notified (especially if it makes it onto the front page).
- Extra Promoting - If included, lots of sellers will blog about it, tweet about it, add the info to their facebook page, advertise it in promotions, in turn driving traffic to your treasury.
- More traffic to your treasury can result in more traffic to your shop (which is always a good thing)!
- The sellers will be more likely to look at your shop, increasing your shop traffic.

Every is going to do what they want to do. But I just wanted to say that I would appreciate a convo and I know lots of others would to!

Thanks for listening!

Found a fabulous new tool!

I came across this absolutely fabulous new tool that can be a total life saver for any Etsy seller. What is it you ask? What does it do? Where can I get one of my own? Well, hold on, and I'll tell you!

What is it?
- Craft Weasel

What does it do?
- Tag finder helps you choose the best set of tags for your items. Enter one or more tags and Craft Weasel will search Etsy for items with those tags, then generate graphs and suggest related tags that might be suitable for your items!

Where do I one?
- http://craftweasel.com/TagToolQuery.do

Best of luck, I hope someone else finds it as useful as I do!

Creating a new line using vintage viewfinder photographs!

I'm not exactly sure why, but I absolutely adore "vintage" style photograph that look like they've been basically put through the ringer - with scuff marks, holes, scratches, etc. I'm especially fascinated with those that have a viewfinder border.

What is a viewfinder border?
- Basically, it's a photograph that appears to have been taken through the viewfinder of another camera.

Anyways, I'm working on a series of necklaces using vintage-style photographs. The subjects are going to be varied, birds, flowers, architecture, etc - anything that interests or amazes me!

Here's a few examples:








Let me know what you think! I'm ALWAYS looking for new subjects, please let me know if you see anything that you would like to pass along!

Has Your Treasury Been Featured on the Front Page?

I recently received a question asking if there was a way to find out if the treasury you curatored (created) was posted to the Front Page. After a few minutes of double checking my theory, I notified them that in fact there was a way. How, you ask? Well, these are the steps:

1.) Go to the Etsy Front Pager's Photostream on Flickr: http://www.flickr.com/photos/28488923@N05/
- This is a Flickr group that collects and posts photographs of all of the treasuries that were featured on the Front Page!
- Tip: If you've been featured and have a blog, you can copy & paste the treasury photo from the Etsy Front Pager's group and post a write up in your blog, letting others know you've been featured on the Front Page!

2.) Go to the search bar at the top right hand corner and enter your Etsy username (i.e. ImaginativeIntention). Click search.

3.) The search will bring up any Front Page treasuries you were featured on and if your a curator of any of the front page treasuries.

Well, I hope that helps anyone else who might have been wondering about it.

If anyone has any questions, please feel free to ask!

Offering a coupon or gift certificate on Etsy


A great way to encourage repeat business is through exclusive sales to current customers, event attendees, etc. Unfortunately, Etsy isn't setup to automatically to calculate a discount. So, what do you do?

Option 1:

1.) Give your customer a predetermined code or message (something that you'll remember).
2.) Let them know that they'll need to add it the "Message to Seller" section during checkout.
3.) You can either send them a revised invoice or refund the difference via Paypal.
- When refunding via Paypal, remember to use the "Refund" button at the bottom of the transaction page, otherwise the customer will be charged for accepting the refund.

Option 2:

1.) Have the customer convo you before they purchase, this allows you to adjust the price of the listing for the customer beforehand.

You can also add gift certificates to your shop for current and new customers.
- Remember to add a line in the description, that the gift certificate is accepted in your shop (and not for the entire Etsy site).

Well, I came across a few people with a few questions and I hope I cleared everything up. If anyone has any suggestions or questions, please let me know!

Website to help with SEO for your shop

Well, I was wandering around the World Wide Web this morning when I came across a very interesting website. Said website provided me with oodles and oodles of information that left me wandering if they could help me in optimizing my Etsy shop for search engines.

What was the website, you say, well it was http://www.websitegrader.com/. What does it do, you say, well let's see;

- you type in your Etsy shop URL and it analyzes your site and lets you know what's good and bad about your site in terms of SEO (search engine optimization).
- it points out the things you can improve upon including how long to make your shop announcement, how long to make your site title, how to improve your keywords, etc.
- it also lets you know your Google page rank, how many inbound links are coming to your site, if your included in directories, the last time Google crawled your site, your traffic rank, etc
- it also issues you a website grade (yeah just like in school) and if you make some of the improvements it suggests you can see your grade improve!
- and you can set it up to compare your site with another (a competitor for instance), allowing you to see what they're doing that your not and vice versa!


AND BEST OF ALL ITS FREE!

Anyway, I hope this might be helpful to someone, I know it was to me!

Good luck!

New pictures with the new light box!








So, after some tinkering with the new light box setup, I thought I would post some of my new pictures. I finally bought a mannequin bust to take pictures, it seems to really help with visualization. It really helps you to see the size and how it should hang on a real person.

There is still room for improvement but its definitely a start! Fortunately, they are way better than the first photos I ever took!

Any tips or suggestions would be really appreciated!

Before going to Critiques...

Lately, I’ve been hanging around the Critiques forum on Etsy and I’ve noticed a lot of sellers are going straight to Critiques without really making sure that they could have done everything they should have before asking for a critique.

Why is it important to make your done your part?

When someone is taking just a glance at your shop, all they’re going to see is the big stuff, if you’re missing a banner and your location; they’re going to come back and say you’re missing a banner and your location and move on.

If you’ve got your basics covered, it forces them to look deeper. Do you have a good description, what are your photos really like, are you using all the right tags, could your announcement be shorter/longer/better, etc.

So I put together a list of some of the major things you should make sure you have in place first;

1.) Do you have a banner? Is it well done?
- Your banner is the first thing a potential buyer sees, it should draw them in.

2.) Do you have your location noted?
- You should include your city and state or country – they are a number of cities with the same name in different states and different countries.

3.) Is your avatar relevant?
- You should consider using a photo of your work or a picture of you – to capture people’s attention especially in the forums.

4.) Are your descriptions complete?
- This thread is an invaluable resource concerning all of the things that could/should be included in your description:
- http://www.etsy.com/forums_thread.php?thread_id=6093673&page=1

5.) Do you photos capture your wares as good as they possibly could?
- Check out the hundreds of tutorials on taking photographs, building light boxes, which light bulbs to use, understand the settings on your camera, understand basic photo editing, etc.
- Ask yourself, if you would buy the item just based on the photo?

6.) Are you using all 5 slots for your photographs?
- Capturing the item from every angle, showing it in use, displaying on someone, etc.

7.) Are you using the feature slots for your 3 favorite pieces?

8.) Are you using all of your tags? Are they all relevant? Are you spamming with any of your tags?

9.) Are you adding new items on a regular basis?

10.) Are you promoting yourself on/off of Etsy?
- The forums, Flickr, Twitter, Facebook, My Space, A blog, etc.
- Check out any of the threads on self promotion.

11.) Go in with an open mind!
- Every person has their own point of view, with a critique you'll be able to see through someone's eyes.

12.) Don't use Critiques as just another promotion venue!
- i.e. Look at this ware, what do you think?

This is just a short list of some of the things that need to be analyzed but it’s still a starting point. I wish everyone the best of luck in their Etsy endeavours!

Shipping to Italy = A Black Hole?

You may or may not have heard of people screaming, “DON’T SHIP TO ITALY YOUR PACKAGE WILL NEVER MAKE IT!” and it got me to wondering, why? I spoke to a friend who worked with United Nations for several years and was stationed in Italy for 2 years. He basically said 2 things, a) a lot of their customs officers are corrupt and a lot of the packages are “confiscated” and b) Italy’s restrictions for packages that allowed are a mile long!

So I went off in search of Italy’s List of Restrictions and found a huge list. Here are just some of the major ones I found:

Albums of any kind (of photographs, postcards, postage stamps, etc.).

Articles of platinum or gold; jewelry; and other valuable articles unless sent as insured packages.

Artificial flowers and fruits and accessories for them.

Bells and other musical instruments and parts thereof.

Cartridge caps; cartridges.

Clocks and supplies for clocks.

Compound medicaments and medicines.

Coral mounted in any way.

Ether and chloroform.

Exposed photographic and cinematographic films.

Footwear of any kind.

Haberdashery and sewn articles of any kind, including trimmings and lace; handkerchiefs; scarves; shawls, needlework including stockings and gloves; bonnets, caps, and hats of any kind.

Hair and articles made of hair.

Leather goods.

Lighters and their parts, including lighter flints.

Live bees, leeches, and silkworms.

Nutmeg, vanilla; sea salt, rock salt; saffron.

Perfumery goods of all kinds (except soap).

Playing cards of any kind.

Postage stamps in sealed or unsealed letters.

Radioactive materials.

Ribbons for typewriters.

Live bees, leeches, and silkworms.

Parasites and predators of harmful insects.

Roasted or ground coffee and its substitutes; roasted chicory.

Saccharine and all products containing saccharine.

Salted, smoked or otherwise prepared meats; fats; and lard.

Tobacco.

Toys not made wholly of wood.

Treated skins and furs.

Weapons of any kind and spare parts for them.

Live plants and animals.

Arms and weapons.

Human remains.

So the next time, your thinking about shipping internationally, take some time and figure out what the restrictions are for exporting to the country. It will definitely save you time, money, and headaches in the long run!

A little something extra...

Well, I've been reading a lot lately on the Etsy forums from other sellers who are debating what to include in their packages (that are shipped to their customers). A little something extra, if you please...I've heard tons of ideas in the hopes of a proper thank you to the customer and of course, the hope of drumming up some new/repeat business. Here are some of the best ideas I came across and some of the ones I'm hoping to employ when I start selling again:

1.) Glass Marble Magnets
- They're really cheap and easy to make. I'm thinking about making ones to match some of my pendants.
- Tutorial: http://www.flickr.com/photos/honeygirl_studio/sets/72157594472276952/

2.) Bookmarks
- I was originally thinking about creating bookmarks but I'm still debating what it will cost.

3.) Samples
- When I'm creating new lines of pendants, I'm thinking about possibly including an extra pendant.
- If your wares come in a variety of scents, colors, etc, you could include a little sample pack in with their purchase, it will give them something to smell/feel rather than buying just based on a description.

4.) Promo items with my logo
- I was wondering and doing some basic research on sending promo materials like business cards, match books, note cards, buttons, etc in the package with my logo BUT when I receive similiar stuff, I tend to toss it out, so I'm still thinking on this one.

5.) Coupons
- Come on, everyone loves coupons! Free shipping, Buy 2 Get 1 Free, $5 off $25 purchase. Whatever tempts you will probably tempt someone else. If you can do it and it makes sense profit wise go ahead!

Things to Remember When Including Freebies:

- Pay attention to weight, you don't want to be adding to the overal weight which translates to upping the postage cost.

- Try to keep your freebies "cheap", that doesn't mean they have to look cheap but you need to make sure they're not eating into your profit margin too much.

- DON'T include anything edible because of allergies, medical conditions, the heat can melt the food and ruin the rest of package, and you tell your kids not to eat candy from strangers, so why would you?

- Be careful, when shipping to other countries, each country has their own regulations, you don't want your shipment confisicated because of a problem with a freebie!

- Try to keep your freebie relevant to what your selling, it will be easier for the customer to recall who/what/why/when/where they got it from.

Something else to keep in mind, no matter how great the freebie is, the best way to keep a customer happy and encourage that customer to come back is through:

a.) A great product at a good price!
b.) Awesome customer service, before & after the sale!
c.) Professional packing!

Etsy Confession: Advice of the Day

So I have 2 years of Etsy selling experience and I was thinking of some of the mistakes I made in the beginning. I figured I should pass along some of the my "mistakes" in the hopes of helping others to avoid those mistakes.

1.) DON'T list your products on Etsy all at one time!

Why:

When your item is added to your Etsy shop, it ends up at the top of the search for a few minutes and then disappears into the search pages. Those first few minutes that your item is up there, it will be in the first few items the buyer sees. If you list a few times each day, different buyers will see your items at different times. Increasing your exposure and possiblity of selling.

2.) Always fill out your policies page!

Why:

If you have a problem with a buyer who disagrees with you about how something is supposed to be paid for, or how/when something is supposed to ship, you will need something to reference to show how and when that something is supposed to be done. Otherwise, you'll both be arguing over who is right without a good, standard solution. Especially when it comes to return policies.

3.) You can't just list your wares and sit back and wait for the sales to pour in, you need to do outside of Etsy promotion, here's a few suggestions:

a) Spend at least 1-2 hours in the forums about 6 days a week, reading and posting.

b) Started a blog and post almost every day.

c) Go to forums on other websites, google, yahoo, anywhere you can think of and post there making sure your store link is in your post (but don't just post to spam).

d) Get business cards and put them in all the packages you send to customers.

e) Start a flickr account.

f) Include in your packages to current customers, coupons offering discounts on future orders.

g) Make sure your store link is in every email you send.

h) Sign up for outside advertising (Project Wonderful, Google Ads, Facebook, etc)

i) Read other people's blogs and post messages on them, they will reply and notice your blog and sometimes post a link to yours.

j) Join an Etsy blog ring, so other people also find your blog

These are just a couple of things that I've thought about lately. I'll be adding more, as I think about it! I hope someone can use some of this to help themselves become more successful!

 

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