I've read tons of articles on how to bring customers to your site but it seems like not a whole lot of articles cover getting those customers to return. I thought I would put together a few tips, I try to implement in my shop to encourage buyers to come back.

1.) Ensure that the first transaction goes smoothly.
- By replying to convos/emails quickly.
- Acknowledging the transaction (a thank you convo).
- Shipping quickly and letting the buyer know that you've shipped the order with a personal convo.
- The packaging doesn't need to be stunning but it should be well-packaged to ensure that the product arrives safe and in the same condition.

*These steps only take a few minutes of your time and make a world of difference.

2.) If something goes wrong, fix it.
- As a seller who accepts payments via Paypal - I am responsible for the package until it arrives in my buyer's hand, safe and sound. If the package is lost or broken, I replace it without complaint.
- Do what you say. When you don't, make it right with the buyer. My policies say I ship within 2 business days, if I can't I let the buyer know asap and if it's appropriate, I refund the shipping costs.
- Many buyers will consider coming back even if something went wrong the first time, as long as, the problem was dealt with properly.
- Don't make excuses - take responsibility for the problem and correct it.

3.) Be friendly and professional - ALL THE TIME!
- Honestly, very few things frustrate me more than pushy or angry convos. As a professional, you should be "PROFESSIONAL" at all times. If you can't be professional at the time, walk away until you can be and read whatever you've wrote at least twice.

4.) Offer Incentives
- Providing first-time buyers with coupons for %-off, free shipping, buy 2 get 1 free, etc. Can help to ensure that they come back for more.
- If you offer too many discounts, too often, some buyers won't come back until you provide them with one (I know I won't go to Michael's without a coupon anymore).
- Listing new items regularly, to a first-time buyer everything is new but to a return customer, only some will be new. Having new items for them, may help to encourage to look for something that catches their eye.

5.) THE MOST IMPORTANT
- Create a product that is well-made, well-priced, beautifully photographed, and ensure that you stand behind your work.

I hope someone will find these points useful and can implement them to ensure they're own returning customers.

Another Etsy seller who is absolutely wonderful, was kind enough to share findings the other day. The program she found is called Animoto.

What is Animoto?
- It is a program that produces TV-quality music videos using your photos in just minutes.

How does it work?
- Choose your photos (about 20)
- Upload your photos to the program (very similiar to uploading photos to your Etsy listings).
- Choose a song.
- Click complete.

The program puts everything together and VOILA, you've just created your first absolutely fabulous 30 second video!

But what does it cost me?
- Well, if you know me, you know that I love free! So, of course this program is absolutely FREE!

What do I do with it now?
- I'm in the process of looking for places that I can advertise add my new video. So far, I've found Flickr, YouTube, Facebook fan page, and my blog but I'm still searching!

So go forth and create!

Well up in here in good ole Saskatchewan, Canada in the winter, the temperature can drop below minus 40 C, which basically means there is no well in hell, I'm going outside to take pictures. So a good indoor light setup is essential! I've been playing around with my lightbox now that it's setup properly and I got to thinking about how much I hate white backgrounds (mostly because I don't do them particularly well)!

So I've been wandering around for the last month or so, collecting backgrounds for my photographs. Here are some of the items I came up with:

First and foremost, the basic staple of jewelry photography, a jewelry display bust. If you don't have a *guinea pig* to help you photograph what your jewelry will look like on a real person, these are the next best thing. They're aren't that expensive either, I bought mine for around $20.

Other backgrounds ideas:

• Ceramic tiles (not the shiny ones, they'll leave a glare in the photo
• Small sheet of brushed steel
• Rusty iron (think farm implements)
• Small pile of mulch (could be messy)
• A roof shingle
• etc, etc, etc, etc, etc.....

There are literally thousands upon thousands of different background display ideas. You just need to keep your eyes open for anything that seems unique or different. Even if it doesn't look good at the time, it doesn't hurt to bring it home and try it!

I created this tutorial to walk you through creating an Etsy mini that can be added to your Twitter background!

If you have any problems, or have any questions, please feel free to ask!

Too many people these days are listing their products with very little or no description. If your selling your products online, your customers won't be able to touch the item, all they have is hopefully a great picture and great description.

Unfortunately, too many sellers are just listing the basics, i.e. color, size, scent (bath & body), etc. Their basically just reiterating what is obviously in the picture.

What happens next? Well the customer maybe takes a quick peek and keeps going, in the world of online selling, your competing with hundreds of thousands of different sellers, you only have a few moments to capture a potential customer's attention and keep it.

The key is to keep their attention with captivating photos with detailed close-ups (you want the customer to be able visualize the product as if it was sitting right in front of them). Second, you want a detailed description that explains who, what, where, when, and why (especially why).

You want a description that draws people in! You need to make sure that they know how fabulous your item is and why they NEED to buy it!

I was in the Etsy forums the other day and I came across this post by Sparklerama (sparklerama.etsy.com) and she compiled one of the most detailed lists I've ever come across. The list isn't an absolute 'need to have every point' in your description but its definitely a great starting point.

20 Questions Your Buyers Are Asking:

1. What IS it? (It may be totally obvious to you what the item is, but it might not be so obvious to your customer).

2. What color is it? (The color on your computer monitor may not be the same as mine).

3. How big is it? (As a buyer I don't want to guess if that painting will fit over my fireplace or if those earrings are going to hang past my shoulders).

4. What is it made from? (What materials and techniques are used?)

5. How do I care for it? (Can I wash and dry that wool sweater?)

6. Who should buy it? or Who should NOT buy it? (Is it appropriate for pregnant women? Children? Pets?)

7. What is it used for? (Is it decorative? Does it have a function? Both?)

8. What does it feel like? (Is that scarf soft to the touch? What's the texture like? Is that necklace very heavy?)

9. How does it work? (Does it slip over my head? Is there a clasp? Do I tie it around my waist?)

10. Why is this one better than the one in the next shop? (What special skills, materials, or ideas do you use that make your item the best?)

11. Do I get everything in the picture? (I see 12 items in your picture, do I get them all? Only one? Does that lovely bauble in the background come with it or is it just for display?)

12. Will it fit me? (When I shop in a brick and mortar shop I might try on 12 things and find only 1 that fits well. I am taking a BIG chance on buying clothes online. Please make it easier for me by offering extensive measurement and sizing information. Don't assume that your customer will know what you mean by "small" or "Large")

13. What if it doesn't fit? (Am I stuck with it? Will you exchange it? Who pays to ship it back?)

14. Is it ready to use? (Is that painting ready to hang? Do I need to frame it first?)

15. How does it arrive? (Is it gift wrapped? Is it ready to ship or is it made to order?)

16. Will I get the EXACT item in the photo? (Is it a stock photo or do I get the exact item?)

17. Is it gonna stink? (Does that vintage item have a funky, musty odor? Does the seller smoke while he creates that item?)

18. How do I know it's "vintage"? (What kind of research did you do to determine how old that item is? Is it marked? Is there a date on it? Are you experienced with vintage and antique items?)

19. What do those fancy terms mean? (Don't take for granted that your customer knows what a cabochon is or what giclee or gocco means.)

20. Can I live without this item? (Chances are your customer can easily live without your items. It's your job to SELL it to them. Let them know why owning this item is so wonderful. Are they gonna feel like a princess with that lovely bracelet? Is that platter not only functional, but makes a wonderful work of art? Is that item the perfect gift for hard to buy for people? Does the item evoke certain emotions? Tell us what's so great about it!)

Good luck with your descriptions!